LivingDNA was founded in 2002 by husband-and-wife team David Nicholson and Hannah Morden. Based out of Frome, England, the company is striving to be a leader in genetic ancestry testing, and they aim to be the first company to map and describe a global family tree. In 2017, the company initiated the One Family World Project. This project is aimed at eliminating racism through the use of a global family tree, showing us that we are all related no matter the color of our skin. The company offers a 3-1 ancestry test, as well as an optional ancestry book, which details your family history in a convenient coffee table book format.
Unlike many companies, LivingDNA promises not to aggregate and sell your genetic DNA analysis data. Instead, they use it for internal research for their One Family World Project and other genetic research. This is a pretty big deal for anyone concerned about their DNA privacy because many companies aggregate your DNA data into large datasets that can be sold to insurance, pharmaceutical, and research organizations.
If you are wondering whether LivingDNA is accurate, the company offers a 3-1 ancestry test, meaning you can get an ancestry breakdown of your autosomal DNA, as well as insights into your maternal and paternal haplotypes. Plus, the company offers an optional ancestry book that details your family history in a convenient coffee-table-book format.